DIVA UMKM's Journey Story

Behind every home-based business lies a story of perseverance and courage. The DIVAs of MSMEs demonstrate how their desire to grow and their experiences in training and mentoring paved the way for growing confidence and expanding business opportunities. The stories we present are just a small sample of many inspiring stories, but we hope they represent and share the spirit, hard work, and journey of resilient women in facing challenges and moving forward together.

Mrs. Warni's Manggi Empon
In a corner of Semanggi Village, Pasar Kliwon, Solo, there's a house that smells fragrant with spices every morning. It's there that a humble woman named Ibu Warni lives and runs her business. After suffering from an illness, Ibu Warni concocted a turmeric herbal drink until she was cured and sold it at the market. Since then, her business, "Empon Manggi," has become increasingly well-known and sought after by many.
Rempeyek Ayu Sokka, A Snack from Pendem Now Loved by Many
Not far from the bustling city, in Gareng, Pendem, Mojogedang, Karanganyar, a young mother named Ayu Sokka has become known for her rempeyek. At just 31 years old, she is not only recognized as a local resident but also as the creator of savory, flavorful rempeyek. The name “Ayu Sokka” doesn’t just represent herself, but has also become the brand identity of the product she started right from her own home kitchen. She offers a variety of flavors—peanut, mung bean, cowpea, tiny shrimp (rebon), soybean, and anchovy—all fried to a crisp with an authentic homemade taste.

Eggs Transformed into Crackers: A Promising Business Opportunity

Who would have thought that simple eggs, often found on the dining table, could be turned into a special snack with a unique taste and promising business potential? From ordinary farm eggs, once sold only in the market, comes a story of perseverance and courage to innovate, giving birth to the name Fresh Egg Cindelaras. This is the journey of Mrs. Ririn, a resilient woman who proves that determination can turn something small into something of great value.

Foto Ibu Rustini tersenyum sembari membawa produk Keripik Masshita di kedua tangannya.

A Touch of Chives Flavor Brings Masshita Chips to Wider Recognition

Amid the vibrant atmosphere of Pasar Kliwon in Solo, a remarkable story unfolds, a tale of a mother, Rustini, whose journey began with simple daily needs rather than grand ambitions. Driven by love for her family, she embarked on her entrepreneurial path, transitioning from failed attempts at cassava strips to innovating with tempeh and the distinctive chives of her hometown in Tegal. Thus, the name Masshita was born, introducing a unique flavor of tempeh chips.

Foto Ibu Rani sedang terduduk sembari tersenyum menghadap ke kamera.

Small Steps from Nglinggi Toward an Endless Dream

In the quiet corner of Nglinggi Village, Klaten, the rhythmic hum of sewing machines tells the story of Rani Agung Pujiastuti. Each stitch she weaves into a T-shirt brings her dreams and aspirations to life. Rani's decision to return to her hometown was not the end, but the beginning of a courageous new chapter filled with a passion for learning.

Foto Ibu Madu memamerkan produk Malessa Fashion berupa daster di depan toko.

Malessa Fashion: Patchworks from Tipes That Unite a Mother and Daughter

In the bustling alleys of Tipes, the hum of sewing machines resonates from the modest home of Madu Mastiti. From scraps of fabric, she built Malessa Fashion, a business named after the combination of her own name and her daughter, Alesha. Her decision to leave an office job to be closer to her family unexpectedly opened a new path, one filled with courage, discipline, and a relentless drive to grow.

Foto Ibu Ida sedang duduk sembari tersenyum menghadap kamera.

From Confusion to Opportunity: Sprei Adem as a Pillar of Strength

Behind the success of a former employee’s business lies a story of struggle and self-discovery after stepping out of the comfort zone. Who would have thought that Ida Nur Yanti, fondly called Ida, started her journey after deciding to resign from her job? The year 2021 marked the birth of Sprei Adem. More than just selling products, she wanted to bring comfort to people’s sleep. “When people buy bedsheets, the first thing they ask is always: ‘Mbak, is the fabric cool and breathable?’” she recalled. From that simple question came the name Sprei Adem—a direct answer to what many people truly need: sheets that are cool, breathable, and high-quality.

Foto Ibu Endang tertawa sambil duduk di kursi bambu, dengan meteran jahit di lehernya dan alat bantu jalan di sampingnya.

From Housewife to Entrepreneur

Every business begins with a dream, and every name carries a prayer. Beltsa Modeste was born from a mother’s love, woven from the names of her two beloved daughters: Belva and Sabita. This name is more than just a business identity; it holds a hope within it. A hope that this business would be as fortunate as her children: surrounded by friends, full of life, and always bringing blessings. Such is the philosophy behind the venture of Endang Dwi Sudarmi, which has been running since 1998.

Foto Ibu Dita membawa piring yang berisi lempengan keripik gatot yang akan melalui proses penggorengan.

From Selling Cosmetics to Building a Chips Business

Mrs. Dita, hailing from Mojogedang, Karanganyar, is gaining recognition in her community for her unique gatot chips. As a businesswoman, she is not only quick-witted but also warm-hearted as a mother. The brand name “Marvel” was inspired by her child’s name, reflecting her hope that it will always be remembered. Mrs. Dita initially sold cosmetics starting in 2012, but in 2024, she ventured into the snack business, focusing on gatot; a traditional Javanese fermented cassava known for its savory and distinct flavor.